KEY
SUCCESS FACTORS : A CASE OF TANZANIABREWERIES LIMITED (TBL)
Author,
J.H.Mwambange (MBA-Agribusiness,SUA)
INTRODUCTION
When an
entrepreneur or organizations starts a business, they should consider business
key success factors. These factors are key indicators and milestones that the
organization set to measure the success of the company.
It is harder for firms entering the
field to earn superior returns unless they have a competitive advantage such as
some existing expertise like industry or technical experience or they acquire
valuation talent with a book of business. Forward looking managers should
recognize that some or all of the following will likely occur in the future or
are already affecting the profession:
- More intense competition for market share.
- More selling to experienced, repeat buyers.
- Competitive focus shifting toward price and service.
- Cautious additions to capacity and personnel.
- Reorientation of a firm’s production processes,
marketing and selling.
- International competition increases caused by
standardization and price pressure.
- Industry profits falling during the transition to
maturity, a change that may be either temporary or permanent.
How
each firm reacts depends on its individual goals, resources, willingness to
change and aversion to risk. Firms may, for instance, need to modify their
marketing strategy, enhance client service and more carefully manage operations
and financial performance.
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