KEY SUCCESS FACTORS : A CASE OF TANZANIABREWERIES LIMITED (TBL)

Author, J.H.Mwambange (MBA-Agribusiness,SUA)

INTRODUCTION

When an entrepreneur or organizations starts a business, they should consider business key success factors. These factors are key indicators and milestones that the organization set to measure the success of the company.

It is harder for firms entering the field to earn superior returns unless they have a competitive advantage such as some existing expertise like industry or technical experience or they acquire valuation talent with a book of business. Forward looking managers should recognize that some or all of the following will likely occur in the future or are already affecting the profession:

• More intense competition for market share.
• More selling to experienced, repeat buyers.
• Competitive focus shifting toward price and service.
• Cautious additions to capacity and personnel.
• Reorientation of a firm’s production processes, marketing and selling.
• International competition increases caused by standardization and price pressure.
• Industry profits falling during the transition to maturity, a change that may be either temporary or permanent.

How each firm reacts depends on its individual goals, resources, willingness to change and aversion to risk. Firms may, for instance, need to modify their marketing strategy, enhance client service and more carefully manage operations and financial performance.

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